Do you know what your competitors are doing right and doing wrong? (Are you sure you know who your competitors are?) There is new competition around every corner, and it pays to know where you stand, where you excel in comparison with your competitors, and where you need to improve. Paradigm2 has performed competitive analyses and industry analyses in order to identify under-served niches in the market, and areas of weakness in the offerings and performance of competitors.
If you want to carve out a new niche for your products or services, or just better understand your current environment, a competitive analysis is an important part of the complete picture.