Paradigm 2 Blog


Pet Insurance Report

Posted by: Wil Readinger, May 13, 09:55 AM

Paradigm2 has recently published a market research report for the pet health insurance industry! This report contains 50 pages of decision-making data from current policy holders and pet owners actively shopping for insurance.

It provides insight and answers into the following questions and many more: – What was the most important reason behind the pet owner’s decision to purchase (or not purchase) insurance? – Why did they choose their current provider? – What are their current unmet needs?

The report is based on a mixed-method research design: large sample quantitative survey with additional in-depth interviews. It also includes a roadmap of the pet owner’s experience in selecting and purchasing a policy.

If you have any questions about what this report contains or to purchase via check, please feel free to contact

To purchase via credit card, please go to: