Paradigm 2 Blog

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Pet Insurance Report

Posted by: Wil Readinger, 2009 days ago

Paradigm2’s brand new research report, detailing customers’ attitudes, behaviors, and cognition regarding pet health insurance, is now available for purchase!

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Syndicated Research Report Coming Soon!

Posted by: Kevin Gabbard, 2021 days ago

Paradigm2 will soon be releasing the latest consumer research report, focusing on the pet health insurance customer.

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Customer Satisfaction as UX

Posted by: Kevin Gabbard, 2132 days ago

For those of us in the service industry, User Experience (UX) really means customer satisfaction…

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Community Excellence and Business Excellence

Posted by: Kevin Gabbard, 2378 days ago

In all industries the bedrock of any particular business/region/division/office/group is the community that surrounds it. For companies that are contained in a single office, in a single location, this is even more important, because the wellbeing of the business is not diversified across several offices in other communities. In this article we discuss the ways in which businesses and communities support each other and why developing stronger communities is central to Paradigm2’s business development strategy.

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Developing a Research Schedule

Posted by: Kevin Gabbard, 2402 days ago

So, my client wants to know everything …

When a client approaches a researcher with a great idea s/he is often in need of critical business intelligence that will be used to develop the idea into a real product or service, to position a product in the market, or to best leverage limited resources. Gathering the right intelligence at this stage is crucial for the client’s strategic decision making.

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The Value of Qualitative Research

Posted by: Kevin Gabbard, 2412 days ago

Qualitative research is often criticized because its findings rest on data from a small sample of the population, sometimes a very small sample. This criticism is based on trying to understand qualitative research results through expectations that are based in quantitative research. This is a common misunderstanding associated with qualitative research. This misunderstanding has led to both an undervaluation of the strengths of qualitative research and the inability to determine the quality and usefulness of qualitative research findings. In this paper we will explain some of the fundamental motivational differences between quantitative and qualitative research methods, the kinds of questions for which qualitative research is better suited, and crucially, how to assess the quality of qualitative research findings. We also include a summary table following the discussion.

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Jungle Parable

Posted by: Kevin Gabbard, 2412 days ago

You have been tasked with mapping out a territory. From all of the initial input from your client, views of the territory using existing maps, and a couple of fly-over excursions let us say that you have so far determined that this territory is big and densely and impenetrably green and that most people would call it a jungle. Now, how do you begin to understand what is happening on the ground?

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