Customer Satisfaction as UX
Posted by: Kevin Gabbard, Jan 10, 09:36 AM
For those of us in the service industry, User Experience (UX) really means customer satisfaction…
For those of us in the service industry, User Experience (UX) really means customer satisfaction…
So, my client wants to know everything …
When a client approaches a researcher with a great idea s/he is often in need of critical business intelligence that will be used to develop the idea into a real product or service, to position a product in the market, or to best leverage limited resources. Gathering the right intelligence at this stage is crucial for the client’s strategic decision making.
You have been tasked with mapping out a territory. From all of the initial input from your client, views of the territory using existing maps, and a couple of fly-over excursions let us say that you have so far determined that this territory is big and densely and impenetrably green and that most people would call it a jungle. Now, how do you begin to understand what is happening on the ground?
