Paradigm 2 Blog

Category: Methods

Customer Satisfaction as UX

Posted by: Kevin Gabbard, Jan 10, 09:36 AM

For those of us in the service industry, User Experience (UX) really means customer satisfaction…

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Developing a Research Schedule

Posted by: Kevin Gabbard, Apr 15, 10:00 AM

So, my client wants to know everything …

When a client approaches a researcher with a great idea s/he is often in need of critical business intelligence that will be used to develop the idea into a real product or service, to position a product in the market, or to best leverage limited resources. Gathering the right intelligence at this stage is crucial for the client’s strategic decision making.

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Jungle Parable

Posted by: Kevin Gabbard, Apr 5, 04:28 PM

You have been tasked with mapping out a territory. From all of the initial input from your client, views of the territory using existing maps, and a couple of fly-over excursions let us say that you have so far determined that this territory is big and densely and impenetrably green and that most people would call it a jungle. Now, how do you begin to understand what is happening on the ground?

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