About P2


The concept behind Paradigm2 is very simple, but also extremely unique. If you’ve considered your need for market research in the past, and explored this option with traditional research firms, you would have been confronted with unbelievably high prices. In response to this, our experience with small businesses has repeatedly indicated that most business owners are looking for the same set of research solutions, time and again. This has allowed Paradigm2 to develop a set of offerings and – more importantly – an efficient and effective process for executing these projects. As you know, economies of scale and meaningful experience with these types of processes lead to lower costs. We can therefore complete research faster than the large firms, and for a fraction of the price.

Wil Readinger Owner and Principal Scientist

Will ReadingerWil Readinger is the owner and Principal Scientist at Paradigm2 Research. He has been engaged in marketing and social science research for the past 13 years, providing actionable solutions for organizations such as Procter & Gamble, John Deere, Chiquita, the Defense Advanced Research Projects Agency (DARPA), the US Air Force, as well as many small and growing businesses. He has marketing research experience as a contract consultant, as a research manager for a real estate company, as an independent analyst, and as a small-business owner.

Wil has been awarded a Fulbright Fellowship for his research on visual perception and human movement patterns, along with a John Marshall Scholarship for his study of cognitive psychology. He holds a Bachelor’s Degree in Psychology and Philosophy from Franklin & Marshall College, a Master’s Degree in Experimental Psychology from Cornell University, a professional certification (MRP) in Marketing Research from the University of Georgia, and an MBA in International Management from Royal Holloway College at The University of London.